Change pipeline
Local time
SF — — ——

Pipeline,
By Design.

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WHERE COLD LISTS
BRANCH INTO 6–8
MEETINGS A WEEK
FROM RESTAURANT FLOORS,
CREDIBILITY DRAWS ITS
STRENGTH
PIPELINE DESIGNED
FOR RECEIPTS
GTM/26
G (GO)
+ T (TO) + M (MARKET)
→ COLD LIST IN,
  BOOKED MEETINGS OUT
[ CORE THREADS OF MY WORK ]
01.(OUTBOUND)
PIPELINE SYSTEMS
02.
VERTICAL STRATEGY
03.
CONTENT & VIDEO
04.
OPS DISCIPLINE
NOT AN AGENCY — JUST ME×
I’m Malithi Perera and I do GTM at Kilobyte Collective and Dinealog. On the side I build websites, shoot food video, and bake. This site is simply a collection of what I do along the way.
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I build the systems that turn cold lists into booked meetings. 📞

From restaurant floors to AI outbound — my work lives at the intersection of operations and growth.

Essentially

I ran restaurants for four years before I sold AI to the people who run them. I know what a dinner rush feels like, so I can talk to an operator without a script. That is what “Pipeline, by Design” means: meetings don’t happen to you — you design the machine that books them.

/01
I shot Dinealog’s video in 120° heat beside a working pizza oven. Three hours, handheld iPhone. Then I edited every frame myself. 🍕
/02
My reset button: baking, and dogs. Twenty-plus years with dogs, at least one bake a week — batteries recharged, guaranteed. 🧀
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Verification rule: every email address gets checked before send — even the published ones. Four lookalike domains never saw a send button. 🛡
Currently in San Francisco GTM @ Kilobyte Collective & Dinealog — AI voice agents for restaurants
Core threads of my work
01.

Outbound Systems

cold list in, meetings out
02.

Vertical Strategy

deciding who to sell to
03.

Content & Video

things people actually watch
04.

Ops Discipline

receipts over vibes
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Pipeline isn’t something you wait for — it’s something you build 🛠 with receipts.

And a reply is only as powerful as the meeting it books.

Some project examples — (have fun exploring)
01.Dinealog Outbound0 → 80%+ reply rate · 6–8 meetings/wk
02.The Enrichment Engine510+ prospects · 140+ accounts · 4 traps caught
03.Vertical Scoring Framework4 markets · 6 criteria · 6 segments killed
04.Restaurant Association Pack50-state channel research
05.CurryBro13 paying beta customers · zero menu changes
06.ChutneyBro on TikTok440K views on one video
07.Kosmeco Web Studioconversion-first redesigns
08.Texas Foraging Field Guidelive ↗
09.NYC Legal Aid Finderlive ↗

Before all this

Chip City NYC — multi-unit team lead across two Brooklyn stores. Scheduling, inventory, commissary, and teams that stayed.

On the side

Warner Brothers & Netflix premieres — event coordination and VIP check-in for TV & film screenings across NYC.

On paper

City College of New York — B.A. Business Administration & Management, minor in Women’s Studies.

Meetings don’t happen to you.

You design the list, verify the data, write the words, log the sends, and keep the receipts — and then the meetings happen. If that’s the kind of person your team is missing, say hi.